Why Austin’s high performers are rethinking home management

Something notable has happened to Austin over the past decade.

Between 2013 and 2023, the Austin metro saw 110 percent growth in the number of millionaire households — one of the fastest rates of wealth accumulation of any city in the world. Austin now ranks second globally for percentage growth in high-net-worth individuals. The region is home to more than 30,500 households with $1 million or more in investable assets, 86 centi-millionaires, and 9 billionaires.

The homes reflect this. West Austin, the Lake Travis corridor, the luxury high-rises of downtown — the inventory of complex, high-value residential properties in this market has grown substantially. These are homes with sophisticated systems, significant square footage, premium finishes, and in many cases, multiple properties to manage.

And the people who own them are, almost uniformly, operating at full capacity. Executives navigating demanding roles at Fortune 500 companies and fast-growth startups. Physicians managing practices and hospital commitments. Attorneys running firms. Founders building companies. Dual-career households with children, travel schedules, and the kind of life that doesn't leave much room for coordinating a garage renovation or waiting on an HVAC technician.

The result is a gap that has become one of the defining challenges of high-achieving homeownership in this city: the home that represents your largest investment and your most personal space is often the one thing in your life with no system, no expert holding the full picture, and no one accountable for outcomes.

Nationally, home maintenance is the single biggest budget stressor for homeowners — ranking above healthcare, debt, and childcare, according to Angi's 2024 State of Home Spending Report. In Austin, where homes are large, systems are complex, and the contractor market is stretched, that stress is compounded.

What's emerging in response is a new category: home management as a professional service. Not a handyman. Not a property manager. A single point of contact who knows your home the way your doctor knows your health — proactively, completely, and over time — and who takes responsibility for outcomes, not just tasks.

This model is growing because the problem it solves is real and urgent. Busy Austin homeowners are increasingly recognizing that their time is their most valuable resource, that managing their home reactively is expensive, and that having a trusted partner who holds the full picture is worth a premium.

Stardust Home Services was built for exactly this moment in this city. If you're a high-performing homeowner in the Austin area and you recognize the problem we're describing, we'd love to introduce you to a different way of thinking about your home.